Shiksha Sarowar Education College (SSEC), based in Ambala, Haryana, offers a wide range of paramedical and vocational education programs. With a focus on career-oriented learning, SSEC provides courses such as B.Voc in Cardiac Care Technology, Optometry Technology, BPT (Physiotherapy) and other healthcare disciplines, all designed to equip students with job-ready skills.
Client Name
Shiksha Sarowar
Industry
Education
Project
Ongoing
Challenges & Goals
Challenges:
- Limited online visibility and digital engagement in a competitive local education market
- Low awareness of available paramedical and B.Voc courses among potential students
- Inconsistent or underperforming presence on Google Business Profile
- Difficulty in generating quality leads from social platforms
Goals:
- Build strong brand awareness and drive course-specific inquiries through social media and paid ads
- Improve visibility on Google Maps and Search through a fully optimised Google Business Profile
- Generate leads from Facebook and Google Ads for the ongoing admission season
- Position SSEC as a top choice for paramedical education in Ambala and surrounding regions
Optimization Statistics
Our Strategy & Approach
- Audited existing digital presence and defined a student-focused communication strategy
- Crafted course-based campaigns targeting students
- Implemented Google Business Profile best practices for local discoverability
- Designed high-performing paid ad on Facebook to capture leads
Execution & Key Actions Taken
Google Business Profile Optimisation:
- Updated institute description, address, and course offerings with SEO-friendly language
- Uploaded high-resolution photos of classrooms, labs, staff, and campus environment
- Published weekly posts featuring admission updates, course details, and student life
- Collected and managed reviews from enrolled students
Social Media Management:
- Make content around “Why Choose Paramedical,” student success stories and career tips
- Posted regular updates, reels and informative creatives to engage both students and parents
- Aligned content calendar with admission cycle and education-related observances
Paid Advertising:
- Created Facebook and Instagram lead generation campaigns with precise location and interest targeting
- Continuously monitored performance and optimised ads for better cost-per-lead and conversion rate
Results & Achievements
