Gurjot Shan is a highly skilled interior designer renowned for crafting elegant, functional and visually compelling spaces. With a focus on both residential and commercial interiors, she delivers personalised design solutions that align with each client’s individual style, needs and aspirations. Her design philosophy blends sophistication with practicality to elevate everyday living.
Client Name
Gurjot Shan Designs
Industry
Interior Design
Project
Completed
Challenges & Goals
Challenges:
- Low visibility in local search results
- Poor ranking of Google Business Profile (GBP), limiting inquiries from potential clients
- Incomplete and under-optimised business information affecting local SEO performance
Goals:
- Improve GBP ranking for location-based interior design searches
- Increase visibility in the Mohali and surrounding area through local SEO optimisation
- Generate more local leads and client inquiries via organic search
Optimization Statistics
Our Strategy & Approach
- Conducted a full audit of the existing GBP to identify optimisation opportunities
- Restructured and optimised the business profile with location-relevant keywords
- Uploaded high-quality project images, properly optimised for local SEO
- Created a consistent posting strategy with engaging design content and service highlights
- Monitored GBP insights to track performance and fine-tune content efforts
Execution & Key Actions Taken
Google Business Profile Optimisation:
- Updated business description with target keywords and detailed service areas
- Added complete contact details, operating hours and appointment options
- Uploaded high-resolution images showcasing completed projects to boost engagement
- Created and published weekly posts featuring design inspiration, completed work and tips for interior styling
- Managed and responded to reviews to enhance credibility and local trust
Content Strategy:
- Focused GBP posts on themes such as “interior design trends,” “residential makeovers” and “space planning tips”
- Used targeted keywords to improve post visibility in local search
- Scheduled consistent posts to maintain a fresh and active GBP presence
Results & Achievements
