Manocha Eye Hospital is a leading eye care centre based in Ambala, Haryana, committed to delivering advanced ophthalmic treatments with a patient-first approach. With a team of experienced eye specialists and modern diagnostic technology, the hospital offers comprehensive eye services, including cataract surgery, LASIK, glaucoma treatment, and retina care.
Client Name
Manocha Eye Hospital
Industry
Healthcare
Project
Ongoing
Challenges & Goals
Challenges:
- Low ranking and visibility on Google Business Profile (GBP)
- Limited engagement on social media platforms
- Lack of optimized information and clarity about services online
- Inconsistent content posting leading to reduced audience reach
Goals:
- Improve Google Business Profile ranking for mental health-related searches
- Enhance social media presence and increase audience engagement
- Optimize business descriptions and service listings for better visibility
- Establish a consistent content strategy to educate and attract potential clients
Optimization Statistics
Our Strategy & Approach
- Conducted a detailed audit of GBP and social media profiles to identify areas for improvement
- Optimized Google Business Profile description with targeted keywords for local SEO enhancement
- Updated social media bios with clear messaging to align with brand identity
- Developed a content marketing strategy, including mental health tips, awareness posts, and client success stories
- Ensured service information was clear, accurate, and well-structured across all platforms
- Engaged with the audience through interactive content, Q&A sessions, and informative posts
Execution & Key Actions Taken
- Google Business Profile Optimization: Updated description, services, and images to improve local search visibility
- Social Media: Optimized bio sections and branding across platforms to create a strong digital presence
- Content Creation: Created and published posts on mental health awareness, career guidance, and relationship counseling tips
- Information Enhancement: Added detailed descriptions of consultation services and booking options on all platforms
- Consistent Posting: Scheduled and shared content regularly to maintain audience engagement
- Engagement Strategy: Responded to queries, comments, and messages to build trust and credibility
- Performance Monitoring: Tracked analytics on GBP and social media to measure growth and make data-driven improvements
Results & Achievements
