Matrika Natural Oils dedicated to producing cold-pressed oils and chemical-free products using traditional methods. Their mission is to promote healthier lifestyles by offering pure, unrefined, and nutrient-rich alternatives to processed oils. With a focus on sustainability, purity and tradition, Matrika is gaining recognition across India for its commitment to quality and health.
Client Name
Matrika Natural Oils
Industry
Food Processing (Cold-Pressed Oils)
Project
Ongoing
Challenges & Goals
Challenges:
- Low engagement and reach on social media platforms
- Lack of brand awareness in highly competitive oil segments
- Inconsistent content and unclear brand storytelling
- Limited conversions from paid ad efforts
Goals:
- Increase brand awareness and trust among health-conscious consumers
- Build an engaging and consistent social media presence
- Improve ad performance and drive product sales via digital platforms
- Educate the audience about the benefits of cold-pressed
Optimization Statistics
Our Strategy & Approach
- Conducted an in-depth brand audit and competitor analysis
- Developed a social media strategy aligned with the brand’s mission and audience interests
- Planned a paid advertising funnel to attract, engage, and convert new customers
- Focused on storytelling, education and trust-building in both organic and paid campaigns
Execution & Key Actions Taken
Social Media Management:
- Created a fresh content calendar with a mix of educational posts and product highlights
- Designed branded creatives with a clean, earthy aesthetic to reflect the brand’s natural identity
- Actively engaged with followers through stories and reels
- Collaborated with micro-influencers and wellness coaches for organic reach
Paid Ads Strategy:
- Launched targeted Facebook and Instagram ad campaigns focused on cold-pressed oils
- Used a mix of video ads and retargeting to drive conversions
- Continuously A/B tested creatives and copy to refine audience targeting and improve ROAS
Results & Achievements
