Universal Group of Institutions is one of North India’s leading private education providers, offering top-tier academic programmes across engineering, management, pharmacy, and other professional disciplines. Renowned for its commitment to quality education and holistic student development, UGI attracts students from Punjab, Chandigarh, and beyond.
Client Name
Universal Group of Institutions
Industry
Education
Project
Completed
Challenges & Goals
Challenges:
- Low search engine visibility for core academic programmes
- Inconsistent brand presence across social media platforms
- Difficulty in reaching prospective students in highly competitive educational markets
Goals:
- Boost organic search rankings for programme-related keywords
- Establish a strong, engaging presence on platforms like Instagram and Facebook
- Drive targeted traffic and student enquiries for upcoming admissions
Optimization Statistics
Our Strategy & Approach
- Conducted SEO audit and competitor analysis to identify keyword gaps
- Optimised website content, meta data, and internal linking for high-intent academic queries
- Created a tailored social media content strategy highlighting campus life, achievements, events, and student testimonials
- Scheduled regular posts to maintain consistency and increase engagement
Execution & Key Actions Taken
Search Engine Optimisation (SEO):
- Researched and implemented high-traffic keywords
- Updated meta titles, descriptions, image alt texts and structured data
- Built quality backlinks from education directories and blog mentions
Social Media Management:
- Designed monthly content calendars for Facebook and Instagram
- Created high-engagement content
Results & Achievements
